As we provide much of our information online, it becomes easy for a business to track our behavior. There are a lot of determinants on whether or not this action is right or wrong. Tracking users behavior can be a helpful thing if a businesses using this information properly. Projected Intent The application Google Analytics […]
With attacks coming at a business that could be hurtful on how they are operating, it may be easy to become defensive. This is where social media plays a role in the decision making to be defensive or proactive. Taking that chance to be proactive instead of defensive can make or break the reputation of […]
Social media is a powerful place that can receive a lot of attention. There are many ways social media can be used for depending on the brands mission. Self promotion is a tricky tactic that needs to be used correctly to get the right message across. Social media urges participation. It is up to the […]
Coors Light’s social media campaign drives consumers to participate on Twitter. What does this campaign do for their company? Coors Light has been a rising competitor when it comes to their social campaigns. Lately, Coors has demonstrated many interactive campaigns that generates consumer participation while also demonstrating brand awareness. Because of this, Coors was able […]
The Golden Age The idea of email marketing was very popular in the early to mid 2000’s. With a new way of outreaching content to consumers the click through rate for email marketing saw its highest rate between 2006-2007. Emails brought new techniques to marketing such as providing personalized content, transactional information, the ability to […]
Ads have the reputation of being annoying and inconvenient when you are trying to complete a task. Popping up out of no where, you either become bothered by the ad or surprised at how convenient the ad relates to you. When Clickbait Becomes Successful I run into a lot of ads lately when searching through […]
To stop the spread of the Corona Virus, it is upon every individual to do their part and sanitize frequently touched surfaces. Set Up a Routine: Clean with gloves to protect from germs on surfaces Clean surfaces with soap, water, and/or a disenfectant Clean multiple times a day to ensure no germs are left behind […]
Being that number one spot for a google search is not just randomly given to a company. The process of receiving that number one spot is consisted of competitive keyword research and understanding the trends of a market. There are many tools that are available for a company to help with research on what keywords […]
As an online shoppers point of view, the most convenient and appealing websites will attract customers to enjoy using the site while also returning for future purchases. This is where the form and function of the website have to be aligned to have a successful user face. The difference between form and function: Form includes […]