Reflections on Last Semester

I really enjoyed taking Digital Marketing last semester! I felt like it was the first ‘hands on’ experience I had at Nazareth with tools that I will actually use in my career. It got me to think more about the possibility of working in the digital marketing analytics field.

Goals for This Semester

This semester I am hoping to learn more about tracking and analyzing user behavior. I have always been interested in learning about the process behind why people purchase certain items and learning to create content relative to these users based on their preferences. I am also looking forward to diving into the E-Commerce side of things because I could potentially use this information to help my Dad develop his online presence for his business even further!

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