How many cookies could the cookie monster eat; if the cookie monster could eat cookies?
Do these images look familiar? If so, you have previous experience with ‘cookie data’. As you can see, the consumer must allow or grant the company to have access to this data. With that being said, as long as there is consent from the consumer it is ethical for digital marketing professionals to have access […]
Is it Ethical to Track Behavior?
With the recent boom of the internet taking over, consumers are able to find what they are looking for at the snap of their fingers. While it is seen it as a good thing to be able to find the newest Nike sneakers or book a hotel room from their personal device, it can also […]