Is it Ethical to Track Behavior?

With the recent boom of the internet taking over, consumers are able to find what they are looking for at the snap of their fingers. While it is seen it as a good thing to be able to find the newest Nike sneakers or book a hotel room from their personal device, it can also […]

Brand Authenticity and Social Media

Should brands try to be authentic on social media? While the use of social media has had quite an upward tick in popularity in the last few years, it is always important for a business to look at how they use it. Social media can be used as an essential part of brand marketing, but […]

Is Email Marketing Dead?

What is Email Marketing? Email Marketing is when a company or business sends a commercial message via email to current or prospective customers. The emails can be used to include an advertisement, a request for business, to request donations, or solicit sales. How does a Company Utilize Effective and Ethical Email Marketing? The first step […]

Do Ads always give a level up on the Competition?

Many people may think spending big money on ads to increase your rank is beneficial to your website, as John Gagnon, “In the paid search side of things, the more money you are willing to pay, the higher you’re able to show up.” , but with today’s technology and new ways of communicating, does this necessarily hold […]

Can your Website be #1 on Google?

If you follow the steps that are outlined in George Do’s video, “Keyword Research 101” with the concept of expanding seed keywords. After you find your seed keyword or words, you can take it and find authorities in the niche. Then you can compare to different companies, both big and small, and figure out what […]

Proactive Vs. Defensive

As much as a company tries to be viewed in a positive light by the media, sometimes they fail. Somethings are just to bound to happen when running a business, so it is important to make sure the company has a plan on how to respond. Here we will look at two types of responses, […]

A Successful Social Media Campaign: Spotify Wrapped

Music is a great way to bring people together. It plays a part in every culture, in religion, in self-expression, and everywhere in between. Because of this, music is a wonderful and very universal way to market a brand. Spotify, a leading music streaming platform has taken this generalized advantage of music in the past […]

Why I Clicked

How They Got My Attention There I was, middle of summer 2020, hanging out with my golf friends, one of whom absolutely LOVES the clothing brand Vineyard Vines. It’s all he wears on the golf course and all he talks about off. It was after we had played, gotten dinner out, and relaxed on the […]

In the Eyes of Starbucks, What is Fair Trade?

Ethical production and trade are prevalent topics in today’s society. However, in the past, major companies have swept their production and trade ethics under the rug, because they know they are not up to par. Fair Trade by definition is “trade between companies in developed countries and producers in developing countries in which fair prices […]

Form and Function

The need for digital marketing is greater now than ever, with technology hitting new highs after the close of the first decade in the 21st century. We now have every day access to personal laptops, tablets, and cell phones unlike 10 years ago, so accesibility is an all time ease. This is where form and […]

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