Do these images look familiar? If so, you have previous experience with ‘cookie data’. As you can see, the consumer must allow or grant the company to have access to this data.
With that being said, as long as there is consent from the consumer it is ethical for digital marketing professionals to have access to this somewhat intrusive data. Keep in mind, individuals have the option to ‘reject’ or open an ‘Incognito’ browser.
Benefits aside; I am very open minded regarding the ethics surrounding a companies right to this information. I understand why some individuals would rather deny cookie access as malicious activity could occur. If that is the case; below I have provided a super user friendly guide that breaks down 7 ways to disable cookies!