The average person will see around 5,000 ads a day according to Joe Pulizzi from the Content Marketing Institute. That is a LOT of noise. But is every message worth hearing? No, which is why we filter what we pay attention to. If the message isn’t enticing, you move on. This is an issue for […]
Let’s face it. Your email is flooded with all sorts of information at any given moment. The spam folder is flooded, your ‘Promotions’ tab is overrun with services you subscribed to in the past, and your ‘Social’ tab is not even worth opening. This is known to consumers and advertisers alike. So, this begs the […]
The Golden Age is Gone The golden age of Email Marketing as we may know it is gone. Due to stricter laws on what you can and cannot send to people, dungeons tossing away well-intended emails, and overall noise cluttering up people’s inboxes every day, email marketing is not as effective as it used to […]