Data Tracking Ethics

For something to be ethical, it must align with the principle beliefs of who or whatever body is judging it. With this in mind, there is a lot of ambiguity surrounding what is and is not ethical. When talking about data collection, it can be a very complicated matter. Read the Warning Signs Every app, […]

Proactive vs. Defensive

What it Means to be Proactive Proactive responses are ways in which the company engages with a comment –typically negative,– and respond in such a way that it does not tarnish the relationship between the parties. This is normally approached as a deescelating message followed up by an offer to settle the conflict privately. Example: […]

Advertising Reimagined

The average person will see around 5,000 ads a day according to Joe Pulizzi from the Content Marketing Institute. That is a LOT of noise. But is every message worth hearing? No, which is why we filter what we pay attention to. If the message isn’t enticing, you move on. This is an issue for […]

Can You Be #1 On Google?

In Short Yes… But it takes a lot of work. For a company to successfully climb the ranks of Google’s algorithm it will require a lot of SEO tweaking, and constant consideration for product improvement. When you are a company looking to improve your SEO you need to get into the mind of the consumer […]

Form Over Function

According to Statistica, over 227 million purchases will be made online in 2020. With e-commerce continuing to grow and change the way consumers shop, web design has never been more important. People are attracted to things that flow and look enticing. This means that there needs to be a balance of Form and Function. A […]