For something to be ethical, it must align with the principle beliefs of who or whatever body is judging it. With this in mind, there is a lot of ambiguity surrounding what is and is not ethical. When talking about data collection, it can be a very complicated matter. Read the Warning Signs Every app, […]
What it Means to be Proactive Proactive responses are ways in which the company engages with a comment –typically negative,– and respond in such a way that it does not tarnish the relationship between the parties. This is normally approached as a deescelating message followed up by an offer to settle the conflict privately. Example: […]
The average person will see around 5,000 ads a day according to Joe Pulizzi from the Content Marketing Institute. That is a LOT of noise. But is every message worth hearing? No, which is why we filter what we pay attention to. If the message isn’t enticing, you move on. This is an issue for […]
The #WhatsYourName campaign was a wild success when it first hit the mediascape. Here is my reaction as an LGBTQ+ member with a degree in Digital Communications and Marketing
The Golden Age is Gone The golden age of Email Marketing as we may know it is gone. Due to stricter laws on what you can and cannot send to people, dungeons tossing away well-intended emails, and overall noise cluttering up people’s inboxes every day, email marketing is not as effective as it used to […]
A Warning, I will not lie and say that this post is humorous or all that positive. But I will say it is one of the most intense and impactful interactions with digital ads I have ever interacted with. I Was Only 10 I had the family laptop working on my homework and occasionally wandering […]
The User Experience When you open Google to search a question or topic, one of the first things you will see are ads for websites at the top. How often do you choose to visit those sites first? Probably not often, and here is why. People Hate Ads It is simple, ads are annoying and […]
Fair Trade and ethical production are more important than ever to consumers. But what is Fair Trade and what does it mean to companies like Starbucks?
In Short Yes… But it takes a lot of work. For a company to successfully climb the ranks of Google’s algorithm it will require a lot of SEO tweaking, and constant consideration for product improvement. When you are a company looking to improve your SEO you need to get into the mind of the consumer […]
According to Statistica, over 227 million purchases will be made online in 2020. With e-commerce continuing to grow and change the way consumers shop, web design has never been more important. People are attracted to things that flow and look enticing. This means that there needs to be a balance of Form and Function. A […]