In Comes E-commerce
Buying and selling products/services has changed drastically over the last couple of decades. About ten years ago selling or buying transactions happened through face to face transactions. This means that any time you want to sell your product you would have to get customers to come to your store. Other companies at that time would have to do the same to get sales. They kept track of their customers using cards that had specific tracking ids on them. These tracking ids tracked whenever a person buys from that company. Companies also use these card swipes to give customers rewards for shopping there. Now since the rise of the internet over the last decade buying and selling is being done more and more online than face to face. Companies would have to track their online transactions. This kind of transaction or tracking is called E-commerce or Electronic commerce.
What Does It Track?
Google analytics tracks e-commerce transactions. With google analytics e-commerce tracking you are able to track two type of e-commerce data. The first tracking is the transaction. This is the information google collects from all of the transaction that occurs on your website. So it will track the revenue that you got from that product, the shipping, the tax, the transaction id, and etc. This allows you to numerically see where your business stands. The second e-commerce data you can track is the item. Tracking the item allows you to do just that. It allows you to track how the item that was bought, how much of the item was purchased, the price of the item, and the category that the item belongs to.(learn more about both types of e-commerce tracking at optimizesmart.com). Both of these types of data tracking can allow you to see if your product is doing well or not. You can then take this data to try and improve your business to get more sells.