E-Commerce Tracking and Why it’s Beneficial

What are E-Commerce Reports?

E-Commerce Reports can be very beneficial when looking to improve your business. They allow you to to track and analyze the purchase activity on your site or app. They offer many benefits including transaction information, average order value, eCommerce conversion rate, time to purchase and more. With these reports you are able to see which products are selling well as well as what products are best suited for your customer base, as well as what campaigns are working well and driving customer purchases. Another important benefit is being able to see how long it takes a customer to make a decision to purchase a product.

How to Get Started

If you want to be able to use Ecommerce data in Analytics, there are a couple things you need to do first. First, you need to enable Ecommerce for each view in which you want to see data. Next, you’re going to want to add a tracking code to your site or app to collect the data and send it Analytics. Be comfortable editing in HTML, as well as have some experience in coding in Java Script because it will make the whole process move a lot smoother. There are three different areas where you can do your tracking code setup. First, you can set up using Google Tag Manager. Within Tag Manager, there are two types of ecommerce implementation methods. Standard ecommerce allows you to track transactions and analyze purchase activity, while Enhanced ecommerce shows when a customer added items to their shopping carts and when they started the check out process. You can also set up tracking codes on the web with a basic tracking page, or within an app using one of the Analytic SDK’s. If you are an online business owner, Ecommerce are essential!

Check out 5 Essential Ecommerce Google Analytics Reports to learn about many more benefits these reports offer for your business.

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