I think it is very possible to be number one on google. If you follow the steps laid out in the video it is very easy to pin point certain key words. Doing searches of competitors is a great way to see what they have highlighted. Looking on reddit, google and amazon makes it really easy to see word associated with your seed word. Using these skills it makes it more possible for people to associate your company with that seed word. This will hopefully bring more brand recognition as well, this is why I think it is possible to be number one on google. it just takes a lot of preparation.