What Can Audience Reports Do For Your Small Business?

Is Google Analytics for me?

As a small business there is a lot to consider and it can be challenging to determine what to spend time and resources on. Especially in the growing digital world it is becoming more important to keep up to date with tracking and digital efforts. One of the perks of using Google Analytics is the ability to track who is coming onto your website and what they are doing once they get on. Lets take a look at what audience reports can do for you.

Follow a user experience

Using audience reports can allow you to see exactly where users are going on your Site. It can also tell you exactly where they came from. Did they come from an email? Organic search? Paid search? These are all questions that can be answered through audience reports. Once they are on the site you can also see what they do when they get there. You can see what they are drawn to and what they aren’t clicking on as much. This insight can help you optimize your page and take advantage of what users are liking and clicking on.

You can also see 1 day, 7 day, 14 day and 28 day active users. This will show you how many times consumers are coming back in the time frame. 1 day users mean that they came to the site once and didn’t come back. This means that they either had no interest or are just not repeat users. This can help you know if there is something you can do better. Or if those entering your site and not the target market.

Using audience tracking you can also see if your site is excelling with a certain demographic, in a certain geographic area or seasonally. This insight can be essential to your small business in order to grow and be more efficient in who your targeting and what you can do to improve your site.

What can’t be used as a small business.

A downside to using audience reports is you may not be able to use session quality if you do not sell more than 1000 eCommerce transactions a month. Google Analytics cannot report it under that threshold. However, there is still so much data that can be used if you are under the threshold.

In the end, Audience Tracking can be the difference between you and your competitors. Especially as a small business you are always looking for a leg up and Google Analytics audience tracking is a free resource to help you learn more and become more efficient online. Knowing your audience can make a big difference, a good quote to remember is, “Everyone is not your customer” by Seth Godin. As a business you cannot focus on trying to reach everyone but focus on reaching those that will benefit from you.

Read more here about the importance of knowing your audience in an E-Business world.

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