In the digital age websites become more and more complex looking better and more polished while also being able to accomplish things that were unheard of before. It is up to the company where they decide to spend their money and when it comes to what the user mostly desires function tends to be more important.
The reasoning behind this is from the majority of the people who visit your site the most they will complain about is something wrong with how it works not how it looks. The main complaint about looks will usually come from inside the company and while their input is sometimes important they aren’t the ones buying products or services.
Form is something that comes after function, with that being said though making a page looking pleasing is very important and can serve as a function as well. With buttons contrasting the main page they can often lure the customers eyes towards them making them more likely to click on them and notice them more often.