What’s Custom Affinity Audiences?
Custom affinity audiences allow advertisers to create specific audiences that would be more interested in their company, website, or product. Custom affinity audiences are created by using URLs, specific keywords, places and hobbies that people are interested in.
How Custom Affinity Audiences Help Brands
Custom affinity audiences help brands hone in on very specific customers that are more likely to buy or click compared to the average population. For example, if a furniture store located in Rochester, NY was trying to find their furniture affinity audience they could use interest keywords like “furniture in Rochester” or “queen size mattress”. Using certain URLs of other furniture related websites can also help you build custom affinity audiences as well.
To find out more about custom affinity audiences, click the link below!
https://www.ppchero.com/3-killer-strategies-for-custom-affinity-audience-campaigns/