Is Traditional Email Marketing Dead?
Email marketing is something that nearly everyone is familiar with. We all have been asked whether we would like to sign up to receive emails from a company, whether for coupons, sales, or just more information. And because of this, we all have likely gotten overwhelmed by the number of promotional emails in our inboxes. This exasperation has led many to unsubscribe or mark emails from companies as spam. But, this doesn’t necessarily mean that there is nowhere to go for marketers hoping to use email as a way to reach their customers. By using a new type of technology, it is possible to revitalize your email marketing campaigns and reach your audience with more valuable information.
In his video lesson, The New Email Marketing, Larry Kim describes email based PPC marketing (https://www.youtube.com/watch?v=g28xLMUuu3s&feature=emb_title). Through this method, you can customize your email lists to reach custom audiences who are more likely to be interested in that specific type of content. This means they are more likely to interact with your content, and also more likely to make a conversion. This is partly why data collection is so prominent. It not only helps you grow your customer base and expand your reach, but also sets you up for greater success in the future. By being able to target specific customers, you increase your chances of conversion, and get more value out of your marketing budget.
As long as you keep in mind the ethics of online privacy, this new approach to email marketing could be a promising tool for your future campaigns. If you are already using email as a way to spread content to your existing customer base, using this new approach seems to have few downsides. By giving your customers the option to sign up for emails while collecting data on what types of content or offers they respond most to, you can create a relationship in which you are providing them with more valuable offers, and in which they are engaging regularly with your brand. With this approach, businesses may once again revitalize email marketing, and do so in a way that their customers can appreciate.