Segmentation, Targeting, and Positioning

How to Reach the Right Customers Some of the most successful businesses ever created were created to solve problems. All businesses clearly want to succeed both socially and financially, and there are plenty of ways to do this. One of the best ways, though, is by finding a loyal customer base and solving a problem […]

Using Tag Manager to Track Behavior

Tracking user behavior on a website can be extremely helpful for marketers. Not only can user behavior indicate the type of content that users like, but it can also give you clues about how to reach goals that you set for your website. An example of this could be tracking the buttons that users click […]

Current Reports and Legacy Tools

The Importance of Data Marketers today have a wealth of information at their fingertips through online analytics software. Google Search Console (GSC), for example, offers many helpful insights into a website’s performance, helping marketers make the best decisions for their businesses. The tools that GSC provides are especially helpful for determining the best courses of […]

Collecting Custom Campaign Data

With marketing in the digital world, it is no longer enough to advertise your campaigns on a single channel. Customers regularly consume several different forms of media every day. Whether it is advertised on TV, social media, search engines, or more, customers can hear about your marketing campaigns from any number of sources. This makes […]

Creativity and Google Data Studio

Why you don’t need to have the most creativity to create data reports When my marketing class first breached the topic of working with data analytics, I was admittedly pretty intimidated. And when I saw the website we’d be using to look at data and organize it into reports, I was even more so. Fortunately, […]

Using A/B Testing to Test a Hypothesis

What is A/B Testing? Have you ever wondered whether your website could perform better with certain changes? A well-performing website is essential to nearly every business nowadays. You don’t have to change your entire website and wait to see what happens, though. A/B testing is a process that allows you to change one small aspect […]

Behavior Reports and Content Strategy

What is one of the easiest ways to bring users to your website? Creating content is an easy and natural way to drive website traffic. We have already talked about search engine optimization and organic search, but in order to rank well, you have to have something users are interested in. This is where content […]

Paid vs. Organic Search Advertising

Today, search engines are one of the easiest ways for existing and prospective customers to find your company. Because of this, getting your website to show up on search engines is extremely important. Both paid and organic search are ways to display your website, but each has different challenges. While organic search costs nothing, a […]

Custom Affinity Audiences

Reaching the right crowd One of the main goals in digital marketing is reaching the right audience with the right message. Creating the right messages is easy for most marketers, but how do you find the right audience? Marketers can design custom affinity audiences to reach a certain target audience that shares a specific interest […]

Is Tracking User Behavior Ethical?

Living in the age of information definitely has its perks for marketers. Digital media has become one of the most important distribution channels for marketers, and with it, digital media analytics offers even more opportunities for growth. Unfortunately for consumers, though, the practice of tracking user behavior online presents a lot of questions about ethics. […]

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