Hypothesis
Say we want to find out what design our user wants to see when they are visiting the website, because we found that the user is not scrolling far enough down on our page. So, page scrolls is exactly what we are tracking. Then, we decide that we are going to run an A/B test to see exactly which blog they are most likely to use a recipe from.
On our one page we will have a brief history of the dish and some pictures we have taken of it so show how appetizing it really is, and attach the recipe at the bottom of the blogpost. Then, we will have another test with a blog that has the recipe at the top followed by the pictures and the history.
I hypothesize that based on the A/B test, the blog with the recipe at the top with have a better page scroll rate than the other blog.