Categories
Uncategorized

Peanut Butter and Jelly or Paid Ads and Organic Search

Although they may seem like mortal enemies SEO and PPC can actually complement each other in many ways. For example those working on SEO can use AdWords to gain valuable keyword data, whilst those with PPC can use SEO traffic to build up credible remarketing lists. And that’s just for starters.

Compliments

Both SEO and PPC can learn a lot from each other when it comes to site speed. Page speed is not just an SEO-only metric, slow loading pages can cause serious problems for an AdWords account. An obvious benefit to both SEO and PPC is the dual use of keyword data. SEO’s can use PPC results to choose the best keywords to target naturally. PPC’s can use Google Analytics ‘site search’ data to target new keywords in their paid campaigns.

Working Together

Using both SEO and PPC is going to give you the best results. If you use both you eliminate another competitor from the SERP’s. If you run the two campaigns in conjunction with each other you will almost always see an increase in CTR.

Categories
Uncategorized

A/B Testing for Your A/B Personality

Hypothesis

Say we want to find out what design our user wants to see when they are visiting the website, because we found that the user is not scrolling far enough down on our page. So, page scrolls is exactly what we are tracking. Then, we decide that we are going to run an A/B test to see exactly which blog they are most likely to use a recipe from.

On our one page we will have a brief history of the dish and some pictures we have taken of it so show how appetizing it really is, and attach the recipe at the bottom of the blogpost. Then, we will have another test with a blog that has the recipe at the top followed by the pictures and the history.

I hypothesize that based on the A/B test, the blog with the recipe at the top with have a better page scroll rate than the other blog.

Categories
Uncategorized

Content: Lay It on Thick or Thin

Distribution

One thing that marketers need to focus on is captivating their audience through effective messaging. It is becoming increasingly harder to stand out amongst other marketers and really make your content truly unique. With organic reach dropping more and more and the chances that you will rank as highly as you want to makes it incredibly hard to return an organic search.

When it comes to content distribution you can either spend time or money. So how can we effectively reach the right people at the right time? Best practices suggest using all social media networks, owned channels, email marketing, in-app notifications, and sales outreach.

The key is to think differently and to rise above other influencer marketing. You don’t want to be like most marketers because that will give you the same result as the others which will make it even harder to make your content stand out. By using behavior reporting it will enforce the ability to extend that message to the audience you really want to reach. If you can use behavior reporting to set yourself apart it allows you to have an edge against the other marketers. By exemplifying your audiences behaviors, you are able to target and position your ads based off of what you know of the consumer.

https://moz.com/blog/content-distribution-playbook
Categories
Uncategorized

Google Tag Manager

Benefits

Whether the tags you are using are meta tags with title and description attributes or classifying and organizing the content, the way tags are used vary based on what your primary goal is. Title tags are the clickable headline in the SERPs and show up on your social network sites. Tags are meant to provide a clear idea of what the webpage is about.

SEO Best Practices

  1. Give each page a unique title that describes the page’s content concisely and accurately.
  2. Keep the titles up to 50-60 characters long.
  3. Put important keywords together first, but in a natural manner, as if you write titles for your visitors in the first place.
  4. Make use of your brand name in titles.

In order to get the most out of your page strategy it is important spend the time tweaking little things that contribute to the big picture. These small changes improve your user experience and will ultimately make your site attractive.

https://www.youtube.com/results?search_query=tag+manager+button+click
Categories
Uncategorized

Campaign, Campaign, Campain

Trying to promote a business by campaigning can be a pain. BUT, when you can effectively communicate your message across multiple channels using your campaign it makes it a lot easier to get in touch with those audiences. Through campaigning you want to be able to solve business challenges, create unique content, and cross-promote the brand.

Best Practices

Google Analytics recommends:

  1. Tagging only what you need.
  2. Creating your links with the URL builder.
  3. Use the campaign variables you need.
  4. Don’t send personally identifiable information.

https://medium.com/@the_manifest/5-steps-to-create-a-multi-platform-social-media-strategy-bbe24ff5fd99

Categories
Uncategorized

Killer Ways to Target Your Consumer

Think Strategy:

Custom audience affinity is not new to marketing and Google Analytics. In fact, Facebook, Amazon, and Google have been using this method for awhile. Through Google Ads and Tag Manager we are able to look at exactly where our audience comes from, their interests, how long they stay on a landing page, and even how often they are looking of ways to quit their boring desk job (I would too, Karen). So how can we use this information to target our audience?

When should we use this?

Our main goal is to optimize 3 things: 1 – Branding, 2- Tailor real-time content to users, and 3- Increase market reach. Custom affinity allows for more control on Youtube or GDN, and acts best as a branding tool that offers a creative way to reach new users drive conversions. In your campaign research, you want to look at the composition of your audience (i.e demographics). Understanding this population allows you to tailor your content based on language, graphics, and technical sophistication. Geo goes hand-in-hand with this where you can know if you’re getting responses from your audience. For example, are our French viewers seeing our content and understanding and interpreting the message? Does our language and message connect with our “viewers” that are not American? Another usage to be considered is the technology that the user is connecting with. Is our message able to be viewed on every platform based off of the browser they are using and the device it is being used on?

Using custom affinity audience can ultimately optimize your brand awareness. In a highly competitive market, too narrow of a search can be what compares apples to oranges. When you use custom affinity audience you are helping your business to reach the market you WANT.

Sources Used: https://www.digitalreachagency.com/blog/expanding-brand-awareness-with-custom-affinity-audience-targeting/

https://support.google.com/analytics/answer/1012034?hl=en&ref_topic=6157800

Categories
Uncategorized

The Past and Future of Search Console

Overview

Google Search Console is a tool that helps you monitor, maintain, and troubleshoot your site’s preference in Google Search results. Search Console is most recommended for site administrators, web developers, and business owners.

The Main Event

The new Google Search Console has been completely rebuilt and is evidently much more user friendly. SEO companies are now able to identify and fix potential problems as well as filter multiple variables at a time so that you don’t have to keep switching from option to option. The new search console also gives you the ability to obtain up to 12-16 months of data which is far better than the old version, which only allowed 3 months.

The old console offered valuable insight into how people were accessing your site but did not allow you to do so in a way that quickly enabled you to recognize and resolve any technical issues. The old search allowed you to see things like clicks, impressions, and click through rates, but you could only choose one option at a time.

So, why should we care about the new search console? Well, reader, I’m glad you asked! The top benefits of using search console include: Seeing exactly who is talking about you, Find details that could be hurting your visibility, Tell Google what pages to index, Get instant alerts on when your site is experiencing a problem, and it’s totally free! Basically if you want your site to be successful and to help you optimize your search performance; Search Console should be your first stop on your way to SEO.

Categories
Uncategorized

Accessibility and Your Business

The importance of analytics and SEO for a business is crucial. The number one thing someone is looking to do when they sit in front of a computer is search, and if your business has a higher SEO, you put yourself right at the top of the card deck and therefore make your business more accessible.

Article: https://www.monsterinsights.com/reasons-why-website-analytics-is-important-for-your-business-growth/

This article highlights just a few of the reasons as to why Google Analytics is a valuable tool for your business. Some examples include how it helps your SEO and how to get to know your best content.