Lead Scoring Through the Customer’s Journey Let’s say you’re working at a car dealership as a sales representative and you see contacts from two prospects. The first is from a newly graduated college student that is looking to buy a car for the first time. They have just recently secured a full time position at […]
Why put emphasis on events? Quite simply, versatility is what causes Google Analytics to use the event goal in order to capture the non-pageview things that we might be interested in on a certain website. The biggest difference between events and goals is that events can happen multiple times per session whereas goals only happen […]
Although they may seem like mortal enemies SEO and PPC can actually complement each other in many ways. For example those working on SEO can use AdWords to gain valuable keyword data, whilst those with PPC can use SEO traffic to build up credible remarketing lists. And that’s just for starters. Compliments Both SEO and […]
Distribution One thing that marketers need to focus on is captivating their audience through effective messaging. It is becoming increasingly harder to stand out amongst other marketers and really make your content truly unique. With organic reach dropping more and more and the chances that you will rank as highly as you want to makes […]
Benefits Whether the tags you are using are meta tags with title and description attributes or classifying and organizing the content, the way tags are used vary based on what your primary goal is. Title tags are the clickable headline in the SERPs and show up on your social network sites. Tags are meant to […]
Trying to promote a business by campaigning can be a pain. BUT, when you can effectively communicate your message across multiple channels using your campaign it makes it a lot easier to get in touch with those audiences. Through campaigning you want to be able to solve business challenges, create unique content, and cross-promote the […]
Think Strategy: Custom audience affinity is not new to marketing and Google Analytics. In fact, Facebook, Amazon, and Google have been using this method for awhile. Through Google Ads and Tag Manager we are able to look at exactly where our audience comes from, their interests, how long they stay on a landing page, and […]
Overview Google Search Console is a tool that helps you monitor, maintain, and troubleshoot your site’s preference in Google Search results. Search Console is most recommended for site administrators, web developers, and business owners. The Main Event The new Google Search Console has been completely rebuilt and is evidently much more user friendly. SEO companies […]