Customer Bingo

Lead Scoring Through the Customer’s Journey Let’s say you’re working at a car dealership as a sales representative and you see contacts from two prospects. The first is from a newly graduated college student that is looking to buy a car for the first time. They have just recently secured a full time position at […]

Event Goals and Google

Why put emphasis on events? Quite simply, versatility is what causes Google Analytics to use the event goal in order to capture the non-pageview things that we might be interested in on a certain website. The biggest difference between events and goals is that events can happen multiple times per session whereas goals only happen […]