My first thought like many was that it has to be unethical to take all of this personal information from people just for entering a site. These companies know a lot about us and that can be scary to our privacy. However, after understanding the process better I don’t find it as unethical. Learning about the marketing aspect and use of the information has opened my eyes more.
How cookies are used
It was also comforting to know what the companies use the information for. In general, your information is safe with companies online. They simply use the information to get a better idea of their demographic and how to better advertise their product. It also helps them to make target audiences made up of consumers with similar interests or attributes that the marketing team has learned from analytics. They don’t use the information for anything except better marketing strategies. I don’t believe this is unethical as long as the information is secure in their hands and not being used for anything else. I do believe some companies get closer to being unethical when they start to use people’s information to single out specific people. Usually these analytics are used to get a better idea of consumers and groups but there are companies that get very personalized in approaches.
I don’t believe the collection of everybody’s information is necessarily comforting but there isn’t malicious intent or technically any unethical behavior behind it. I understand that the taking of someone’s information can look bad, but if companies are doing everything right there is no reason they shouldn’t be allowed to.