Marketing Automation is a group of customer relationship management (CRM) or customer experience management (CXM) that focusses on the description, segmentation, scheduling and tracking of marketing campaigns. Marketing automation makes tasks that would be done manually by an individual, or effective and completed at a quicker rate. Also makes new processes possible that may not have been able to be completed. Marketing Automation and technology go hand in hand, making it simpler for repetitive tasks that are undertaken on a regular basis to be organized, following, and accurate in a marketing campaign. Marketing Automation stages permit marketers to automate and simplify client communication by dealing with complex omni-channel marketing strategies from a single tool.
Three categories of marketing automation:
Marketing Intelligence: Uses tracking codes in social media, email and webpages that tracks behavior of all individuals that interested in a product. Capable of recording which social media group or thread they followed, which link was clicked on in an email or which search term was used to access a website.
Marketing automation:Has a focus on moving leads from the top of the marketing funnel through to becoming sales-ready leads at the bottom of the funnel.
Workflow Automation:Encompasses automation of internal marketing processes. These include budgeting and planning, workflow and approvals, the marketing calendar, internal collaboration, digital asset creation and management and essentially everything that supports the operational efficiency of the internal marketing function.
Marketing Automations is important for business owners. Keeping data organized, track users, and handling repetitive tasks. Out of the three categories, I believe mastering the funnel is very important to gain sales and brand awareness. Looking at the image below, you can see that acquiring Marketing Automations to your company can improve your company as a whole.