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Learn The Best Success For Your Company:

Marketing Automation is a group of customer relationship management (CRM) or customer experience management (CXM) that focusses on the description, segmentation, scheduling and tracking of marketing campaigns. Marketing automation makes tasks that would be done manually by an individual, or effective and completed at a quicker rate. Also makes new processes possible that may not have been able to be completed. Marketing Automation and technology go hand in hand, making it simpler for repetitive tasks that are undertaken on a regular basis to be organized, following, and accurate in a marketing campaign. Marketing Automation stages permit marketers to automate and simplify client communication by dealing with complex omni-channel marketing strategies from a single tool. 

Three categories of marketing automation:

Marketing Intelligence: Uses tracking codes in social media, email and webpages that tracks behavior of all individuals that interested in a product. Capable of recording which social media group or thread they followed, which link was clicked on in an email or which search term was used to access a website. 

Marketing automation:Has a focus on moving leads from the top of the marketing funnel through to becoming sales-ready leads at the bottom of the funnel. 

Workflow Automation:Encompasses automation of internal marketing processes. These include budgeting and planning, workflow and approvals, the marketing calendar, internal collaboration, digital asset creation and management and essentially everything that supports the operational efficiency of the internal marketing function. 

Succes Gained:

Marketing Automations is important for business owners. Keeping data organized, track users, and handling repetitive tasks. Out of the three categories, I believe mastering the funnel is very important to gain sales and brand awareness. Looking at the image below, you can see that acquiring Marketing Automations to your company can improve your company as a whole.


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Find Your Target

When finding a target, Google Analytics can guide you to your need(s). Google Analytics offers target Audiences to be created in Optimize, giving the option to create new audiences from scratch, and you can import any of your existing segments to use as the basis for new audiences. Once you’ve gathered your audience, it becomes available in the accounts you select. Even better, you can start right up and have it be a part of a campaign or experiment. To have all this work, your audience must be destined.

Missing your Target?

Figured out or think of a new idea, do not panic. Google allows you to add segments to your experiment. Segments are certain sections of your Analytics data. For example, one segment might be from a particular country or city. Also, might be users who buy a particular product or who visit a specific part of your site. Segments can be so broad but specific depending on the type of website. Analyzing the subsets of data so you can make changes to get back on track of previous out standing sales. Or on the other hand figure out why your website is not driving in those amazing sales. Example, geographic region is a important concept to understand for target marketing. If individuals are no longer purchasing a line of products in the same amount as they previously were, you can look back in your segments and see what is going on. Whether it is something with your competitors pricing, navigation on their website. Google is here to make your job easy and your company better.

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Performance Of Content Grouping

Do you know exactly how each of your website sections perform? Content Grouping is very important when it comes to constructing and analyzing your website offerings. Doesn’t matter what kind of website you have; content performance is essential for every website. Keeping sales organized into charts that can be easily viewed and understood, which can increase sales over time.   

Why Use Content Grouping

Content grouping lets you group content into customized structures that reflects how you think about your site. Which allows you to view and compare aggregated metrics by group name. 

Example of content grouping: Having a site that sells hats, creating groups based on the different types of hats, weather it is fitted, snapbacks, adjustable, and winter hats allow you to compare sales between the different kinds of hats. Also comparing sales among different colors. Creating these categories will keep data organized and sorted into specific categorizes.

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Geographic ‘Gray’ Areas

https://www.wordstream.com/blog/ws/2014/09/18/beginners-guide-to-target-markets

When taking the steps to advertising a product, it is important to make sure you’re getting responses back from not only the geographic area you targeted but also those outside of the select target. Marketing has gone worldwide which faces the problem of different speaking countries and sections in the United States. 

Even though entrepreneurs, corporations or businesses have a set target market, it is still important to take in consideration from others who are out of the target. Creator of the product should know their traffic, but with an audience who speaks a different language should still be greeted. This can happen by having the opportunity to localize your ads to those languages and speak more directly to a lucrative market.

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Tools for SEO Beginners

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Changes To The Search Console

Past Console

Google search console tool has always been critical tool for all website owners. Allowing them to work on SEO at a free cost. It only gets better from the new changes added to the search console. The old console didn’t allow users to hold data for no more than 4 months. The Index Status and Blocked Resources have been combined together to create a new feature to users called Index Coverage. Now lets go more in-depth and continue to learn more about the new features Google has to over in the search console.

New Console

Few of the new features consist of previous features, but offer simpler and convenient options. The four new features are search performance, Index coverage, AMP status, and job postings. Search performance offers 16 months of data rather than the previous feature that only allowed 90 days. Also, Index coverage allows users to now know what pages have been indexed by Google. Even better, shows the user how to solve a problem with pages that weren’t capable to being indexed. Lastly, the new Console will allow you to monitor your AMP perforence and how your pages are being displayed. Also, showing users errors that they may not be aware of.

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The Next Step Of Stairs

MKT 369 sparked my interest when reading the coarse description. Was somewhat never when beginning the class, but by the end was very confident because I learned a lot of information that can be used in a variety of career paths. Figuring out keywords that will spark interest/draw in future or potential consumers was very neat. As well with cpc (Cost Per Click) my team and I were able to figure out location, age, gender, targeting.

Continuing…

Carrying over this information and knowledge I have gained, going deeper into content and information to understand why, what, and how our class can gather information to help ourselves and others. Every excited to see the processes our class makes!