https://www.wordstream.com/blog/ws/2014/09/18/beginners-guide-to-target-markets
When taking the steps to advertising a product, it is important to make sure you’re getting responses back from not only the geographic area you targeted but also those outside of the select target. Marketing has gone worldwide which faces the problem of different speaking countries and sections in the United States.
Even though entrepreneurs, corporations or businesses have a set target market, it is still important to take in consideration from others who are out of the target. Creator of the product should know their traffic, but with an audience who speaks a different language should still be greeted. This can happen by having the opportunity to localize your ads to those languages and speak more directly to a lucrative market.