The internet is everywhere nowadays. Even in our refrigerators. With the internet being so easily accessible nowadays, consumers can find what they want at extreme speeds. Although it’s a positive to find whatever you want, it’s viewed pretty negatively that these companies have such easy access to your information. The question remains though; is tracking […]
Companies have an obligation to answer the questions and or the comments made by customers. There are different ways companies could go about this. They could answer back in a proactive or defensive way. Many of us have probably experienced both. So, whats the difference? Defensive Companies A defensive company may look like many different […]
When you go on social media, how many ads do you see? Too many to count. On average, you will see about 5,000 advertisements a day. How many of them do you actually pay attention to, though? If it doesn’t catch your interest, you’ll just move on and not even think about the ad. This […]
What is the first thing you usually see when you search something up on Google? That’s right, ads. Big businesses often times will spend large amounts of money to make sure their site is placed right up top of the search results. Does this mean that the more you pay, the more likely you’ll beat […]
Fair trade is the exchange of products with farmers from developing nations through partnership, transparency an respect, all while making sure the producers of these products are being treated well and being paid fairly. Starbucks is one of the biggest advocates for fair trade and pay premiums to ensure the products coming into the stores […]
Digital marketing has affected business in the past decade significantly. With a huge boom in internet usage throughout the whole world, it is the prime source nowadays to advertise for businesses through different platforms like social media.