What are Custom Affinity Groups? Custom Affinity targeting is a tool that allows you to market to people most closely associated with your brands. Through the use of cookies, a company can collect data on specific key words and different websites users are visiting. Due to this the companies can target and market to a […]
What is Google Tag Manager? Google Tag Manager is a platform that allows users to place codes, or tags, throughout their website that gives feedback and analytics about the site. Through this you can set “triggers” that allow the tag to fire when certain events occur and also permits the user to use variables that […]
Updated and legacy tools comparison Search console reports and tools are ways to assess your website’s performance and create more organic visibility of the site’s information. Additionally, these tools allow anyone with a website, free of cost to monitor how Google views their site. When reading about the search console tools and reports and comparing […]
Digital analytics are a key proponent of a business as it allows them to not only track and understand customers but market more effectively to them. By capturing the trends and habits of your consumer, it allows the business to allocate resources in an productive manner. Along with this it allows a business to closely […]