What is Google Tag Manager?
Google Tag Manager is a platform that allows users to place codes, or tags, throughout their website that gives feedback and analytics about the site. Through this you can set “triggers” that allow the tag to fire when certain events occur and also permits the user to use variables that makes it easier to simplify data. Tag Manager gives the opportunity to clearly and easily see the traffic and clicks that ones website is getting. This gives the website owner a chance to better market to consumers due to the fact that they know what people are most interested in.
How to get started with Google Tag Manager:
By making a Google account you can begin to set up a Tag Manager and this allows one website per business to be tracked. Once an account is made you start by creating a container name for the website. After this you can begin placing tags and start to track your website analytics!