Digital analytics are a key proponent of a business as it allows them to not only track and understand customers but market more effectively to them. By capturing the trends and habits of your consumer, it allows the business to allocate resources in an productive manner. Along with this it allows a business to closely predict their future investments and marketing strategies.
As portrayed in the KDR article, digital analytics allows you to understand your customer, make predictions, and also make improvements to their business.
https://www.kdrrecruitment.com/the-importance-of-digital-marketing-analytics/