What are Custom Affinity Groups?
Custom Affinity targeting is a tool that allows you to market to people most closely associated with your brands. Through the use of cookies, a company can collect data on specific key words and different websites users are visiting. Due to this the companies can target and market to a certain group of people. For example when someone searches they are looking for a new driver, a golf company could pick that up and begin to advertise towards that specific person.
How can Custom Affinity Targeting help a company?
Through the use of Custom Affinity groups a company is able to target and gather customers that are most likely to engage in your products. By using a customers cookies you can hone in on the certain products they are interested in and allows you to successfully advertise to them.