As we have taken a closer look at Google Analytics, we have seen the amount of our information that is tracked. All of this information is tracked by cookies. Not the delicious kind that grandma makes, but the cookie data like demographics, location, source (where you came from), and your marketing interests. This information “follows” […]
Defensive corporate response is basically admitting to your consumers that you are in the wrong and do not feel the need to change things. This can make consumers have a negative view towards your brand, causing a decrease in revenue. Taking a more proactive approach ensures consumers that the mistake you made was simply that, […]
I have always enjoyed looking at other peoples end of the year, Spotify wrapped information. Providing a simple image with lots of information allows people to easily see the reflection of their year of streaming. I personally do not have Spotify and I always wished that Apple Music did something like this. In the beginning […]
No one likes to open their email to hundreds of ads in their inbox waiting to be opened. Most people will just mark all as read or send them right to the trash. I personally, made a separate email account to use at stores so I do not have one inbox overflowing with emails that […]
In order to be at the top of a Google search, you have to be willing to pay more per click. Google wants to make money off of advertisers so offering more money per click is more likely to get you to the top of a Google search. Bottom line is: yes, you have to […]
Join Wal-Mart in their quest to help support their community! When you buy any COVID-19 related product, Wal-Mart will donate one to local schools and small businesses in their enrollment program. 1.2% of NY State COVID-19 cases are in Monroe County. Do your part to help your local Wal-Mart support others and stop the spread […]
I think if you follow George Do’s step that you could be close to the top of Google, but if you do not pay for your ad on Google than you will not be at the top. To be the top search on Google, you have to pay. Using key words can get you closer […]
Function and Form are both important assets to digital marketing. As digital marketing grows, a companies need for digital content increases, but if the content is not flattering to the eye or easy to use there will not be much traffic on the site. Function is the ability for consumers to easy navigate throughout a […]
Digital Marketing has had a major, positive impact on the business world because it allows companies to reach out to a wider group of people. Businesses can now reach younger generations, on multiple social media platforms, rather than just having paper advertisements.