As we have taken a closer look at Google Analytics, we have seen the amount of our information that is tracked. All of this information is tracked by cookies. Not the delicious kind that grandma makes, but the cookie data like demographics, location, source (where you came from), and your marketing interests. This information “follows” you from website to website through your web browser.
The ability to use this information for marketing purposes, is very important. To answer the ethics questions of people’s information being tracked and used is a personal issue. I do believe that there are ethical and unethical ways to follow ones every move.
When websites ask if they can track your cookies, then I believe it is more ethical than if they use your information but do not as permission. Many websites do not allow you to continue using their site if you deny cookies.