Digital marketing experts track their user behavior in order to collect data of their customers interests and buying habits. Because of this practice, people have begun to question whether it is ethical for companies to track their actions. In my own thoughts, I believe this issue can be partially ethical and unethical. Tracking Behavior is […]
There is a major difference that comes to mind when we are talking about defensive and proactive corporate response. A defensive response involves the company in question to respond to criticism or feedback in a negative way. This can include telling the customer that their comments are wrong/rude or making a general statement, on their […]
Self-promotion in companies is a prime concept for getting products and/or services out to the company’s clientele. In regards to authenticity, I think that companies should ease off on their self-promotion tactics in favor of being authentic because the companies might lose business if it turns out that some of their self-promotion claims are not […]
We at Wegman’s are partnering with The Center for Youth in order to provide housing and food for LGBTQ+ teens, who are turned away from their birth homes. The profits from the special LGBTQ+ line of reusable bags will be donated to the Center for Youth. This will help to renovate a new building into […]
If you were to follow the keyword search research steps laid out by Do in his video, then I think that it would be plausible for a company to obtain the number one spot on Google search pages because your research would result in an effective, popularly searched keyword. However, I don’t think you would […]
Digital marketing has changed businesses in many ways throughout it’s decade long run. With the emergence of social media, such as Facebook, Twitter, and Instagram, people are able to advertise and promote their businesses to a wider range of potential consumers…on a world wide basis rather than within the country of origin or the owner’s […]