The ethics of tracking is a controversial topic amongst people from all over the world. When it comes to privacy and information security, businesses such as Apple are making it a main mission to preserve this valuable information and keep it in the hands of the consumer. They are pro privacy. However, other businesses such […]
Throughout the process of running a business, there will come a time when the company will be faced with positive or negative reviews. During the age of social media, it is inevitable. In the instance this does happen to a company, it is in their best interest to respond to all comments. This includes both […]
Social media is a wonderful tool that marketers have adapted to utilizing in order to further their business goals.Today, if you take a scroll through any social media site, you will find it littered with advertisements. However, does this hurt how people view social media or businesses that push their ads through this means? The […]
Since 2015, Spotify has provided listeners and creators alike with annual statistics based on their listening habits throughout the year. For the average Spotify consumer, their year is presented in a powerpoint style presentation. This presentation details what music genres they listened to the most, who their top artists were, what their most listened to […]
Prior to watching this week’s video, I’d have agreed that email marketing is not necessarily a dead form of marketing. On the other hand, I also did not believe it to be a booming marketing tactic either. However, email marketing remains to be one of the most effective methods of attracting and retaining customers. People, […]
Instagram is notorious for placing digital advertisements every 6 posts on their page. Due to whatever tracking algorithms Instagram uses, the advertisements they began showing me were spot on with the posts I interacted with and followed. My Instagram feed is very nature photography based. It is filled with landscapes, camera equipment, profiles, you name […]
Small businesses are fighting for survival since the Coronavirus pandemic ravaged the world. Our goal is to aid small businesses through this difficult age of Covid-19. We understand the shock and damage this pandemic has caused these businesses. We were once a small business too. Therefore, we would like to give back to those that […]
Is it possible to strategically use keywords to land your page in the number one spot on a google search page? While using keywords may be beneficial, I believe it is nearly impossible to get that number one spot. Keywords are words or phrases used throughout a piece of writing that are deemed important and […]
Form and function while closely related are different in definition and practice, however both are incredibly important when developing an ad/website/etc. Form, the foundation of your ad/website/etc, consists of the little things that make a big difference. This is the look, the feel, and the overall design of your product. The function is how the […]