The synchrony of Paid and Organic search data

Establishing the difference between Organic Search Data and Paid Search Data

When trying to gain more website traffic, it would be wise as a digital marketer to consider investing in both organic and paid searches. The combination of both could set you apart from competitors and provide more visits on your page. Both Organic and Paid search data are the medium digital marketers can use to generate website traffic and increase page clicks to their website. Organic searches are unpaid and are determined by optimizing search engine keywords, they can be optimized via SEO practices. Paid search data can be found through Google ads. Google ads are any paid searches that are being used to promote your good or service using the specific ad and search console data.

Let’s get it together!

Organic search data is a given for companies since it will use keywords to appear in a search. Paid search data is what any aspiring company should invest in because it will get your brand name out on the internet on various platforms like, Instagram, twitter, youtube, Facebook to just name a few. Organic search data can “sync” up with Paid search data by allowing us to analyze the demographics (gender & age) of the viewing audience so advertisers can determine a more exact target market. Once the target market is more clear, we can now project the paid ads (google ads) onto the desired group to increase sales for the company. All in all: this is a work smarter, not harder scenario for digital marketers. Take advantage of the ad opportunities you have right in front of you!

For more information on how to integrate both SEO and PPC check out this video:


Expand your user engagement with behavior reports

Before analyzing behavior reports, I want you to make sure that you have chosen the best content possible to post on your blog or website. Step one to engaging all your fans and followers: know your audience. Regardless of what your passion or idea is, say it loud and proud. This can be achieved through multiple channels; blogs, vlogs, hashtags, or creating an online community to share thoughts and ideas.

Insight: the gap between desire and outcome

This second component can debatably be named the most important when creating content- it’s where the magic happens. To achieve your goals and desires, they must be spoken into existence, share your ideas or brand with everyone! Engage and share interactions via focus groups, surveys, social media, conversations, and most importantly through data via Google Search Console.

To whoever is interested in expanding user engagement and sharing your awesome brain children with the world, I highly suggest diving into this helpful article:


Victorious campaigning in the digital world

Wouldn’t it be nice if you could share your stellar campaign idea to most people in the world of the internet? There are various ways to maximize your presence threshold by collecting campaign data using custom URLs. The first step to collecting meaningful data is to add parameters to your specific URL, each parameter will be paired with a value that you assign. From there, parameter-value pairs will contain campaign-related information that is vital for the success of your campaign. After this, it is up to you to establish your own unique custom campaign.

Breaking into multiple channels

Before venturing into different mediums of advertising, I want to explain the hierarchy of organization:

  1. An organization represents a company and lets you access your company’s product accounts.
  2. An account is your access point when using Google Analytics. You need at least one account so you can have access to Analytics, and so you can identify the properties you wish to track.
  3. The property is the medium you chose to advertise on, could be a website, app or device.
  4. Last but certainly not least, the view is your access point for reports; a defined view of data from your chosen property.

We have come to an ideal starting point for your marketing campaign. If you want your brand to be seen by millions, you must set custom URL’s and have an understanding of the chain of commands for your website.

For more info to dive deeper into the world of digital campaigning by using custom parameters, I highly recommend checking out the article below for some inspiration


Speak to your target market with custom affinity audiences

let us help you get to know your consumer

It is safe to say we are lucky to live in a time where there are so many options when it comes to audience targeting. With custom affinity audiences, marketers can create audiences that are more tailored to their individual brands; it becomes much more personal and specialized. Compared to more broad, unspecialized TV-like affinity audiences. Custom affinity audiences are created with the combined use of interests entered as keywords, URLs to create interest categories based on the content of the website, and types of places that people are interested in based on their lifestyles and passions. A good example of this would be a company that sells running shoes to advertise an upcoming 5K or half marathon. This can be achieved with the use of keywords on the site.

A few tips for a strong start

Currently, all Google advertisers can access affinity audiences in Search, Display, Video, and Shopping campaigns, as well as Gmail and Display & Video 360. Find a curated list of affinity categories by downloading the CSV found on Google Ads help.

Remember, you have the ability to show your ads to specific audiences based on who they are, their interests and habits, what they’re actively searching for. The ball is in your court, go after it by following the instructions found in your Google Ads account. For more information check out this helpful video:


The true Value Site Tagging can bring to your Business

Have you been pondering what steps you could take now to ensure higher success rates in the future? In the world of marketing and sales, being conscious of analytics and measurement tag configurations can help you and your business out tremendously.

How will google tag manager assist you?

Google tag manager allows your website or app to communicate with special tag manager servers. These tag manager servers can be used to easily update measurement codes and TAGS of your site or mobile app. Tags are extremely relevant to all internet searches; they are essentially segments of code provided by analytics and support vendors to help you integrate their products into your websites or mobile apps. Upon the installation of tag manager, you will no longer need to take the extra step of adding your tags directly to your projects. Instead, you can configure and publish tags from within tag manager user interface. This feature will save you time in keeping track of data and clicks, without changing the codes of your site or app every time you add new tags.

Want to learn more?

If this description enticed you at all, I would highly suggest looking deeper into the technological advancement that is Google tag manager. It could be the thing that sets your website apart from your competitors.

For more information regarding GTM, check out the short video linked below:


The migration of new search consoles

As time moves forward, our technology is becoming more and more advanced concerning search engine optimization. Search consoles have migrated to brand new versions of reports and tools. These new tools have become specialized for individual’s use. The best time to be a blogger or start a website is now! Thanks to Google search console you are now able to evaluate your website’s organic searches to optimize profit and revenue to the business. There comes a time as marketers’ when we must take advantage of SEO to guarantee success across the globe.

What has changed?

I’m happy you asked that. There is a new version of the Google search console that will undoubtedly change the way business owners monitor and maintain proper website functions. Google has taken the legacy tools and made their functions faster and easier with report tools. These software updates will not only be easier for users but faster also. There are now sixteen months of search traffic data, v.s three months in the old version. Another awesome addition google search console has made is that you can now use the software on your mobile device. Usage rates will increase due to the mobile convenience factor.

This topic is only growing more and more relevant to today’s business world. This is a tool that will tell you who is talking about you and searching for you, why other websites are getting more foot traffic, and what you can do to optimize your platform and cut down competitors. When the stakes are this high, you simply cannot afford to gamble with google search consoles.


Digital Analytics gives us purpose and data to improve experience

Digital Analytics will help your business in several ways. We use it to measure, test and report important data points to figure out how to maximize profits, both online and offline. They can be used to improve user experience. This takes us to recognizing the importance of search engine optimization in digital marketing. This is what makes your business’s website stick out against the other competitors.


Digital experience analytics allows you to segment to your audience based on their past searches. This allows us to see the true wants and needs of customers, to keep them coming back to visiting our website. Implementing customization makes searching for things easier for both the consumer and company.