Organic Search Traffic is a main way to produce traffic to a website. Every company should try and hire a SEO manager to help identify ways to make organic searches more prevalent. SEO mangers are in charge of finding new technical improvements to help make this happen. Content strategy plays a huge role in this process. So, making sure keywords are strong is very important.
Keywords help make it easier to find your content. When your keys words are not providing more traffic you should do research on them. So, by using data on what key words are most relevant is very crucial.
Content briefing can also help gain more traffic. By doing this it can help determine the behavior of your users. Also, by doing this you also determine what content needs more work. By making all the content on your website strong it can drive more traffic overall. Content briefing can also be considered a behavioral report. Behavioral reports help identify who your users are, and how you can target them and new users.