Content Grouping, what can it do for your Company?

What Is Content Grouping

Content grouping is an interesting feature of Google Analytics. Content grouping lets you group content into a logical structure that reflects how you think your site or app, and then view and compare aggregated metrics by group name in addition to being able to drill down to the individual URL, page title, or screen name. Google Analytics allows users to create up to five Content Groupings, within each of those there is no limit to the number of Content Groupings you can define. This can lead to endless groupings under the parent groupings. There are three different options for how you assign content, they are; Group by Tracking Code (modify the tracking code on each web page): add a single line of code that identifies the content index and the Content group to which that content belongs, groups using extraction (extract content based on each web page), and group using rule definitions. With these methods you are allowed to use one, two, or all three of the methods.

What can your Company Gain from Content Grouping

Creating a content group is creating a collection of content, this content can be drilled down making each group more specific. Content Grouping can help companies to drill down into their website pages, like Nike creates groups for men’s, women’s, and kids clothing but can dive into more specifics like shorts, or pants. By creating these content groups companies are able to track number of page views, sales, etc. This will help companies to see where they are falling short, where they are doing great, and anything that seems odd so they can make corrections.  

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