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Making The Case For Marketing Automation

What Is Marketing Automation Marketing automation has become a popular way sending out content to consumers. It refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online such as: email, social media, websites, etc. and automate repetitive tasks. By using marketing automation, it allows marketers […]

What is Attribution Modeling

Within Google Analytics there are a number of different reports and models you can choose to use. The Attribution Model is the rule or set of rules that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. Within this tool you can use the Model Comparison Tool to compare how […]

How Can Demographics Help Grow Your Business?

https://www.investopedia.com/terms/d/demographics.asp What Are Demographics? Demographics are socioeconomic characteristics of a population expressed statistically, such as age, sex, education level, income level, marital status, occupation, religion, birth rate, death rate, average age at marriage. There are a number of ways to collect demographic information such as a census and through Google Analytics. Demographics and interest’s data […]