Making The Case For Marketing Automation

What Is Marketing Automation Marketing automation has become a popular way sending out content to consumers. It refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online such as: email, social media, websites, etc. and automate repetitive tasks. By using marketing automation, it allows marketers […]

Content Grouping, what can it do for your Company?

What Is Content Grouping Content grouping is an interesting feature of Google Analytics. Content grouping lets you group content into a logical structure that reflects how you think your site or app, and then view and compare aggregated metrics by group name in addition to being able to drill down to the individual URL, page […]

How Can Demographics Help Grow Your Business? What Are Demographics? Demographics are socioeconomic characteristics of a population expressed statistically, such as age, sex, education level, income level, marital status, occupation, religion, birth rate, death rate, average age at marriage. There are a number of ways to collect demographic information such as a census and through Google Analytics. Demographics and interest’s data […]

What’s New With Google Search Console

This day an age we are constantly surrounded by change, whether its new technology, new designs, new updates for old technology, or new software. Google is constantly updating their platform, bots, and search console. Google search console tools and reports help track site’s search traffic, performance, fix issues, and make your site stand out to […]