What Is Marketing Automation Marketing automation has become a popular way sending out content to consumers. It refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online such as: email, social media, websites, etc. and automate repetitive tasks. By using marketing automation, it allows marketers […]
What is E-Commerce? E-Commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet and the transfer of money and data to execute these transactions. E-Commerce has begun to take over and change the way consumers shop, it used to be all brick and […]
The Power of Targeting If your wondering how to bring consumers to your site, go no further, with Google Analytics you are able to use targeting to boost your site traffic. By optimizing targeting, it allows you to choose who is eligible to be in your experiment, and when they are served experiment variations. There […]
Within Google Analytics there are a number of different reports and models you can choose to use. The Attribution Model is the rule or set of rules that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. Within this tool you can use the Model Comparison Tool to compare how […]
What Is Content Grouping Content grouping is an interesting feature of Google Analytics. Content grouping lets you group content into a logical structure that reflects how you think your site or app, and then view and compare aggregated metrics by group name in addition to being able to drill down to the individual URL, page […]
https://www.investopedia.com/terms/d/demographics.asp What Are Demographics? Demographics are socioeconomic characteristics of a population expressed statistically, such as age, sex, education level, income level, marital status, occupation, religion, birth rate, death rate, average age at marriage. There are a number of ways to collect demographic information such as a census and through Google Analytics. Demographics and interest’s data […]
This day an age we are constantly surrounded by change, whether its new technology, new designs, new updates for old technology, or new software. Google is constantly updating their platform, bots, and search console. Google search console tools and reports help track site’s search traffic, performance, fix issues, and make your site stand out to […]