Utilizing Behavior Reports to Enhance User Experience

In the digital age, it is important to keep up to date with the different technological advances being made in society. This way, your business can surpass competition and become successful. Now that most companies are online, and use digital media, it can become hard to keep up with which online or digital platform is the most useful for your company. Google Analytics Behavior Reports helps assist in many of these aspects and more, so your firm can have the top content.

Why use it?

Behavior Reports on Google Analytics change everything you thought you knew about your website visitors. When utilizing behavior reports, you will quickly see sections allowing you to view most-viewed pages and in-page click data, as well as search terms used by your visitors. Throughout the behavior reports aspect, you also gain outlook on  what content your visitors prefer and are asking from your platform. This invaluable data provides many positive benefits, such as improved user experience and conversion rates.

Key Aspects

There are several beneficial aspects to behavior reporting. Today, we will go over three key aspects that will help improve your consumer’s user experience.  One of the main features of behavior reports is overview reports. Though this may seem like a basic aspect to the platform, overview reports provide important and top-performing data in a visual format. Another aspect to use on behavior reports is events reports, which allows you to track how users interact with your website. Furthermore, you can gain deeper insight into content performance and user behavior. Lastly, site search is another beneficial aspect to behavior reports. Site search reports allow you to track searches done in search boxes on your website. This is beneficial because site search can help you understand what visitors want from your website.  

A combination of these methods will surely enhance you consumer’s user experience.


Hines, Kristi. “How to Use Google Analytics Behavior Reports to Optimize Your Content.” Social Media Examiner Main Page, 16 Jan. 2019, www.socialmediaexaminer.com/google-analytics-behavior-reports/.

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