Digital marketing has opened up numerous channels for businesses. This has allowed businesses to reach a much larger audience quicker and more efficiently. This is not only cost-efficient but time-efficient. Digital marketing has allowed businesses of all sizes to connect to a much larger platform in a more repetitive way. While some may see digital marketing as a less intimate form it actually connects companies to consumers when they need them in a more convenient way. This form of marketing has revolutionized the way companies market products and the way that consumers shop.