Capturing Custom Campaign Parameters
Promoting a Campaign Across Multiple Channels Launching and promoting a campaign is a multistep process. It is no longer adequate to share a campaign on a single channel and expect it to gain a large audience. In order to be successful, you must utilize campaign variables to boost traffic. Customizing your URL is a helpful […]
Creativity and Data Visualization
Do you have to be creative to visualize data? Simply put, no. In order to visualize data the only skills you need to utilize are technological. “All new reports start with a default theme. The colors and style settings of this theme are designed to be both attractive and accessible to viewers with color blindness”. […]
Why I Clicked
The theory that everyone has an FBI agent on the other side of their phone listening to everything they say has become quite normal in the digital age. Personally, this means saying things that I’m shopping for out loud. Usually, this is a joke but during the period of quarantine online shopping was the only […]
Creating a Custom Audience
What you Need to Know In order to reach your target audience, you must first know who that is. Secondly, you have to know how to find them. What are their interests? Where do they live? What age range are they in? These audiences can be targeted through pre-configured groups created by Google. These groups […]
Is Email Marketing Dead?
Email is no longer the “golden age of marketing” like it used to be. More often than not emails get filtered into separate folders like spam and promotions. Some apps even give you the option to unsubscribe if you haven’t opened a companies email in awhile. If the marketing barely reaches the consumer, what’s the […]
Is Big Spending the only way to have a Big Payout?
If you want to be on top you have to be will to spend to get there. But what if that’s not in your budget? Spending hundreds, maybe even thousands, isn’t the only way to reach the top of searches, but it does help. Optimizing your site with keywords, internal and external links, and engaging […]