Author: jknapp4

Segmenting Panera Breads Market Panera Bread is focused on providing customers with a “healthier” alternative to fast food. When marketing to consumers their goal is to come off as an environmentally friendly and health-conscious alternative. As a fast-casual dining option, they differentiate themselves from their competition by promoting fresher ingredients and transparency. For this campaign, […]

What are Site Tags? Site tags take web analytics to the next step. They work as tracking devices that you can implement on specific pages, videos, or links, and allow you to monitor interactions on specific items. These are important because allow you to do more than just see who’s coming to your site and […]

Reports at a Glance The reporting tool acts as a summary to track your site’s health, clicks, and an overview of the page. This also serves as a performance report. “Data includes clicks, impressions, CTR, and position for your site, as well as query strings that users were searching for”. By getting the full breakdown of […]

Promoting a Campaign Across Multiple Channels Launching and promoting a campaign is a multistep process. It is no longer adequate to share a campaign on a single channel and expect it to gain a large audience. In order to be successful, you must utilize campaign variables to boost traffic. Customizing your URL is a helpful […]

Do you have to be creative to visualize data? Simply put, no. In order to visualize data the only skills you need to utilize are technological. “All new reports start with a default theme. The colors and style settings of this theme are designed to be both attractive and accessible to viewers with color blindness”. […]

What is A/B Testing? A/B testing is the trial of different options on your website. Essentially allowing you to run trials on your site without discarding your previous work. This allows you to make small adjustments within the site and track to see which altered version is more effective. Once you’ve enacted these alterations you […]

The Anatomy of the Perfect Pitch Email Pitching and promoting can be one of the most difficult tasks when it comes to raising awareness. Amanda Milligans article/video breaks down how to compose the perfect email when pitching to a writer. The first step is to personalize your email and remember that there’s a person on […]

Search engines and media channels, Facebook and Instagram for example, are constantly changing their algorithms to push these “boosts” or paid advertisements and increase their profits. With tech developments like this websites need to understand and utilize both paid and organic traffic to be successful. Neither of these options is proven to be enough on […]

What you Need to Know In order to reach your target audience, you must first know who that is. Secondly, you have to know how to find them. What are their interests? Where do they live? What age range are they in? These audiences can be targeted through pre-configured groups created by Google. These groups […]