In today’s world the internet and data are the tools that allow us to communicate with people all over the world. Without the internet, social networks, every other application meant for communication, and selling products would have never been invented. Without data, companies would not know consumers who use the internet frequently what their interest are.
Digital Marketing expanded the way marketers spread information and advertise businesses. The evolution of technology has allowed conversation of businesses to increase. Businesses on social media tend to have more revenue than a business that is not on social media. Social media is an easier way to market to the younger demographic because social networks like Instagram, Facebook, and Tik Tok, is a more convenient way to view products because they have become lifestyles to the younger demographic (Millenials & Generation Z). Your strategy to market digitally depending on who your target audience/demographic is. To maintain effective digital marketing strategies, you must make sure you truly understand the customer and you need to make sure their experience shopping online was easy.