As long as there is consent from the consumer it is ethical for digital marketing professionals to have access to cookiedata. Individuals/consumers also have the option to deny the company to monitor their every move on the site, or the individual/consumer could open an ‘Incognito’ browser. In my opinion, the individual/consumer will most likely benefit from granting the company access to monitoring cookie data. Allowing […]
Proactive responses are ways in which the company engages with a negative comment. Typically, “trolls” on social media or attacks by the press are the kinds of negative backlash companies have to deal with. proactive responses is a respective and responsible response. . This is normally approached as a diminish any conflict. Defensive Responding is […]
Too much self-promotion is not beneficial on Instagram. Oversharing (if done poorly) will produce bad results In fact, Instagram developers actively discourage it. This doesn’t mean you can’t show pictures of your product and your product in use. Just make them interesting so they can work for you. Celebrities tend to self promote their products on Instagram all of the […]
Starbucks’ #WhatsYourName campaign changed the storytelling game back in February of 2020. Starbucks’ marketing strategy was combined with video advertising and social media marketing to reach its audience. This LGBTQ campaign focused on Starbucks’ desire to be inclusive toward people of all genders, by honoring and acknowledging their chosen names, and how they identify. The […]
One day I was on my phone planning my spring break trip to Tampa, Florida. At the time, I was frequently searching for low budget vacation gear, specifically bathing suits. After half an hour of no luck, I decided to scroll through Instagram. As I am scrolling through the feed, nothing catches my eye, so […]
Right Click Ads And Pop Up Ads Consumers hate ads, but without them, consumers wouldn’t know what they are buying. When searching through google, advertisements relating to your search will inevitably pop up on the side of the web page. Usually ads that pop up immediately and grab your attention are paid for. Ads that are […]
Ways To Expand Topics On Your Website: Linking Website Links: If you link something to your campaign website under what you are supporting, it will expand the ways your website will be reached. You can even add a link that leads to another popular website that gives more information about the cause you believe in. […]
The steps to creating a ranking site on Google are not as easy as it may seem. When attempting to make your site ranked on google you should start by searching ranked competitors that are similar to your brand and even have a similar site finding a keyword- a starting idea, a simple keyword. Using […]
Website functionality is essentially what your website can do and how it works. It encompasses everything from the actions the user/ consumer can do to dynamics of the content on the website and how the website interacts. Developing and providing the right functionality of a website is crucial to the success of the website, and […]