Is Tracking And Analyzing Consumer Behavior Ethical?

As long as there is consent from the consumer it is ethical for digital marketing professionals to have access to cookiedata. Individuals/consumers also have the option to deny the company to monitor their every move on the site, or the individual/consumer could open an ‘Incognito’ browser. In my opinion, the individual/consumer will most likely benefit from granting the company access to monitoring cookie data. Allowing […]

Proactive Or Defensive Response?

Proactive responses are ways in which the company engages with a negative comment. Typically, “trolls” on social media or attacks by the press are the kinds of negative backlash companies have to deal with. proactive responses is a respective and responsible response. . This is normally approached as a diminish any conflict. Defensive Responding is […]

Following In Starbucks’ Footsteps

Starbucks’ #WhatsYourName campaign changed the storytelling game back in February of 2020. Starbucks’ marketing strategy was combined with video advertising and social media marketing to reach its audience. This LGBTQ campaign focused on Starbucks’ desire to be inclusive toward people of all genders, by honoring and acknowledging their chosen names, and how they identify.  The […]

Form Or Function?

Website functionality is essentially what your website can do and how it works. It encompasses everything from the actions the user/ consumer can do to dynamics of the content on the website and how the website interacts. Developing and providing the right functionality of a website is crucial to the success of the website, and […]