Digital analytics are important for companies so they can visually see how well an advertisement or post reacts with the audience. Digital analytics show how many views and interactions the ads give to show what ads are working and which ads need improvement. This helps the company discover what works and what does not work in society.
This article posted by KDR helps support the importance of digital analytics within a business. This explains how to relate to your costumers, improvement from the analytics and lastly it closes with how you can predict the interaction in the future with the analytics.