The DiGiorno frozen pizza company is asking consumers to reach out and compete on twitter for a free product during national pizza month. Was it successful?
Many people involved have never actually tried a DiGiorno pizza but admitted that they could never forget their slogan, “It’s not delivery, its DiGiorno. They believed the campaign was brilliant because it played right into their best-known attribute.
This campaign was very succesful because since it was national pizza month the company knew consumers would also be tweeting about it. DiGiorno was able to successful “win” national pizza month by gainginng new fans while also “charming” current supporters. By taking advantage of popular social media trends DiGiorno was able to grab many different audiences attention.
