Tracking User Behavior… Is it Ethical?

The more information we give our computers and to online stores the more they are able to track users’ search history. Many variables go into account if companies should be able to fully track the search history and the interests of consumers. Google Analytics Google Analytics is a platform that gives companies information that gives […]

Is Social Media Self-Promotion a Good Thing?

For as long as social media has been around, companies and brands have always promoted their products on social media platforms, but is this a good thing? I think social media advertising is very successful as it easily reaches millions of consumers on a daily basis. Scrolling through Instagram or Twitter I almost always stop […]

Is Email Marketing a Thing of the Past?

History of Email Email has been a prominent form of communication since the early 2000s and companies have used this as their marketing tactic. Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer […]

Does Money Equal Success in Digital Marketing

How much money does it really take to have success on Google? Many companies do not have hundreds or even thousands of dollars to spend trying to get themselves to the top. Smaller businesses need to find more creative and unique ways to climb to the top by using keywords, and internal and external links […]

How SEO Can Get Your Company to the Top

Search Engine Optimization Search Engine Optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement. […]

Defensive vs Proactive Response at a Corporate Level

When someone attacks your company with a bad review or hurtful words, it can be very easy to retaliate with a defensive comment, but is that a smart response? Choosing not to become defensive gives your company a much better image as defensive responses may give your business a bad reputation. Defensive Responses At any […]

It’s Not Delivery, It’s DiGiorno

The DiGiorno frozen pizza company is asking consumers to reach out and compete on twitter for a free product during national pizza month. Was it successful? Many people involved have never actually tried a DiGiorno pizza but admitted that they could never forget their slogan, “It’s not delivery, its DiGiorno. They believed the campaign was […]

The Annoying Truth Behind Clickbait

Ads, for years, have constantly been a nuisance to users trying to watch youtube videos, surf the internet, and now use social media. Though they are inconvenient for users, ads are great revenues for businesses to get their products out to different users who may not directly search for their product. Clickbait = Money Oftentimes […]

Samsung’s COVID-19 Relief Plan for Small Businesses

Small Business Relief Small Businesses around the United States were dramatically affected by the pandemic either being forces to completely shut down or face a massive cut in sales. Many business owners, as a result, have seen a massive decrease in income and some have had to go to the extent of shutting down their […]

Form vs Function

Function and form are very crucial aspects of digital marketing. If a company does not adapt to these two functions they may not approve of the foot traffic their website gains. Form refers to the layout of a company’s website. Is it very attractive to the point that the consumer is willing to stay on […]

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