SEO can offer many benefits for your business, whether that be more traffic to your site or even a better idea of who your target audience is. Google analytics allows for anyone to improve their business by providing useful data and even suggestions for improvement for little to no cost.
Article: https://blog.apruve.com/10-benefits-of-google-analytics-for-business
As you can see in the article, Google analytics organizes your data and presents it to you in a way that is easy to understand. This article lists the top ten benefits and then explains why they are useful and how they can improve your performance.