What is Lead Scoring? Lead scoring is the process of assigning values, often in the form of numerical points, to each lead you have. You can score based on the professional information they’ve given you, and how they engage with your business or site. You can look at previous leads and their information to see […]
According to Neil Patel, there are four goals that are important to the success of your business. They are URLs, Visit Duration, Pages/visit, and Events. URL destination goals keep track of specific URLs, which are triggered whenever someone goes to that specific URL. The second one is visit duration goals, which track how many people […]
What is A/B testing? An A/B test is a randomized experiment that involves two or more variants of the same web page. Once you have set up a test with two or more variants, set objectives, and specified your target, you will collect data. You then analyze that data and determine if those changes should […]
Setting up your campaign With google analytics, you can add campaign parameters to the destination URLs to identify the campaigns that refer traffic. The five parameter types are utm_source, utm_medium, utm_campaign, utm_content, and utm_term. Once you have picked a parameter type, it must be paired with a value. The user can do that manually or […]
What is audience targeting? It is a way to reach people based on their interests, habits, what they are actively searching, and how they interact with your business. Once you figure out what your audience’s interests and habits are, you can define who you want to target for a specific ad group or campaign. There […]
What does Google Tag Manager do? Google Tag Manager allows the user to update measurement codes and related code fragments that, when triggered, can track and analyze how people interact with the site or a specific aspect of the site. The user can create variables that can be used to simplify and automate tag configurations. […]
Overview Search Console allows you to monitor your site and manage your site’s performance in Google Search. Google is currently aiming to replace the Legacy tools with new ones that take the old tools to a whole new level. Benefits of New Search Console The new search console offers a variety of benefits that aim […]
SEO can offer many benefits for your business, whether that be more traffic to your site or even a better idea of who your target audience is. Google analytics allows for anyone to improve their business by providing useful data and even suggestions for improvement for little to no cost. Article: https://blog.apruve.com/10-benefits-of-google-analytics-for-business As you can […]