SEO Focused Content

Using SEO focused content will help your content be found organically when potential customers are searching for products and services similar to yours.  A content brief helps guide a writer to form content in a way that meets the needs of their campaign.  Kameron Jenkins talks about the importance of SEO focused content briefs in her article “How to Write an SEO-Focused Content Brief Your Writers Will Love” by explaining how, without it, your writer may not be writing to reach the write audience.  Having an audience you are focused on reaching helps narrow down the key words one needs to focus on.  Using behavior reporting can be beneficial in seeing how people interact with your content and how they respond to the content that they see.  Another important part is formatting your content in a way that is easy to read is pleasing to look at.  Doing this will help drive in customers and viewers to your site and other pieces of content that you may put out.  Overall, the most important part of putting out content is understanding who your audience is and what they are looking for.  If you are putting out content that they do not like or that they find irrelevant, they will not read it and just ignore the message you are trying to convey.  Finding the right content for your audience and being able to successfully put that content in front of them is extremely important in having a successful campaign.