Digital analytics is important for marketing your businesses product or service. To keep up with other businesses using digital analytics and to market to potential customers, a business needs to know what the consumers want. Digital analytics can help you figure this out through keywords and trends.
https://www.simonpage.ac.ke/marketing/importance-of-digital-marketing-analytics/
In this article written by Shadrack Landi on Simon Page, there is an explanation for why digital analytics is important for understanding consumers. The information that can be acquired from analytics will help you segment and create an effective campaign.