When running your business, there are many aspects that you must be aware of. Digital analytics is one of the many ways to understand how to help you business function at its highest potential. Digital analytics gives you insight on how people are reacting and interacting with your business and products or services. Using digital analytics correctly allows your to make the best choices that results in higher consumer interaction and in the end, purchasing your products or services. Using digital analytics shows what more you can do in order to market to more customers and what they are looking for resulting in a stronger relationship with them. https://www.lyfemarketing.com/blog/digital-marketing-analytics/
According to Lyfe Marketing, they describe digital marketing analytics as a revolutionary form of marketing making it a lot easier to analyze how consumers react. It is quicker and easier than ever to get a feel for how well your marketing is affecting their choices.