What is Lead Scoring? Are you in the process of generating leads? If so, it is useful to know which leads are more likley to convert to buyers. A way to do this is use lead scoring. Lead scoring is a way of rating your leads based of things that make them more likely to […]
There are four main goals that you can set up in google analytics. The four goals are URLs, duration for tracking how long a user was on a page, page/visits, and event goals. All of these goals have thier own strengths for tacking important information. This information can be used to get more insights for […]
Hypotheses and A/B Testing Google’s optimize feature is an easy, free, and effective way to experiment on ways to personalize the experience for your site’s users. A hypothesis that someone could test on your site is the size of a heading, or, the size of the body text, changing an image, changing the size of […]
The Value of Great Content The most valuable part of any site is the content within it. If your site has no good content for your audience, then you will have no audience. Especially important, is the ability to track what your users like the most. What pages get viewed the most what content groupings […]
When promoting an ad across multiple channels, it is important to consider the different ways to collect data. Tagging, being one of the aspects of collecting data is important. When using URLs tagging is required for the ads. URLs themselves can be edited with URL builder. During the process of adding fields to the URL, […]
What are Custom Affinity Audiences? When targeting an audiences it may be helpful to know more about your consumers than just their general interests or demographic. Custom affinity Audiences allow for more targeted ads by looking at specific brands their interested in, or passions that the audiences has. Before creating an ad, you should have […]
Digital analytics is important for marketing your businesses product or service. To keep up with other businesses using digital analytics and to market to potential customers, a business needs to know what the consumers want. Digital analytics can help you figure this out through keywords and trends. https://www.simonpage.ac.ke/marketing/importance-of-digital-marketing-analytics/ In this article written by Shadrack Landi […]