Why Create an A/B Test?

Hypotheses and A/B Testing Google’s optimize feature is an easy, free, and effective way to experiment on ways to personalize the experience for your site’s users. A hypothesis that someone could test on your site is the size of a heading, or, the size of the body text, changing an image, changing the size of […]

The Advantage of using Digital Analytics for your Business

Digital analytics is important for marketing your businesses product or service. To keep up with other businesses using digital analytics and to market to potential customers, a business needs to know what the consumers want. Digital analytics can help you figure this out through keywords and trends. In this article written by Shadrack Landi […]