What does Google Tag Manager do?
Google Tag Manager allows the user to update measurement codes and related code fragments that, when triggered, can track and analyze how people interact with the site or a specific aspect of the site. The user can create variables that can be used to simplify and automate tag configurations. A collection of tags, triggers, and variables on a site or app is called a container.
How it can benefit your business
Tag Manager allows the user to tell what people are clicking on, how far people scroll down the page, how long they are on the page, and even more. In the video below, he shows step-by-step how to set up button click tracking.