What Is Marketing Automation
Marketing automation has become a popular way sending out content to consumers. It refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online such as: email, social media, websites, etc. and automate repetitive tasks. By using marketing automation, it allows marketers to specify criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software which increases efficiency and reduces human error. Even though it reduces the human error there is still always a chance for it because the specific criteria have to be implemented by someone and if done improperly can mess up your marketing efforts.
How Marketing Automation Can Help Your Company
Marketing automation has been consistently growing over the years, on average 51% of companies are currently using marketing automation. This number is kind of shocking when you think of the world we live in with the technology at our disposals. Marketing automation has a number of different tactics that marketers use, but there are a few that are vital to the success and optimization of marketing automation. The most effective tactics for marketers to use are customer experience mapping, personalized/dynamic content, landing page and form CTA, AI and predictive modeling, A/B or multivariate testing, and auto-responder and drip. By using these tactics you can gain vital information on your consumers and what their behaviors, habits, and feelings towards your product or service are.