When it comes to your campaign successes, it is recommended that you set up a campaign across multiple channels. Therefore, this will help you run the campaign; to discover which channel is most useful for that specific campaign. The next thing is understanding Google’s ‘Campaign URL Builder’; this will help you to track your campaign and see how people are behaving on your site or whatever you tag.
Here are some tips that will allow your campaign to be the best it can be for you.
- Tag only what you need.
- Create your links with the URL builder.
- Use only the campaign variables you need.
- Don’t send personally identifiable information.
I highly recommend you spend a few minutes watching the video I have provided below. This video further describes how and why to set up a custom URL for your campaign. It would be a great time to invest in learning this craft.